Motion graphic design legend Kyle Cooper and his boutique Prologue Films have finished work on the Superman Returns feature titles. If you’re not into the movie, you can have a look at some clips from the title sequence at http://www.prologuefilms.com/

His shop produces that kind of design heavy in 3-D tricks; Flashy and slick. I always feel a little uncomfortable after seeing this kind of work. I’m not being critical of the work, it’s fine for many projects, and after all, if that is what the client is looking for, if they feel that style will help sell them into their market, then by all means, go for it.

But for me it is like comparing a photorealist painting with an expressionist one; they both have merit, both express a unique view of the world. Yet, the photoreal painting does not resonate with me either as an artist or a viewer. I find it more difficult to learn anything new about the subject matter at hand, and by extension, the world at large (not to get too philosophical.)

I am thinking of other shops whose work I am interested in, like the work of some of the talented designers over at FUEL (was that a good enough plug guys?) Check it here: http://fueldesign.com/fuel_mov/fuel_reel06.mov

Its a big, big world and there’s plenty of room for all of us! Keep up the good work out there!